Claim your business in ChatGPT.We’ll do it with you.
OpenAI now lets a company claim its profile in ChatGPT, correct what it says, add its products and see how often it gets mentioned.1 We set it up with you, properly, in about 20 minutes of your time.
Check my eligibility →- We prepare everythingProfile copy, policies, images and your product feed, written to be quoted and built to OpenAI’s spec.
- You join one short callWe guide you through the claim and the identity check. You hold the ID; we never ask for your documents or logins.
- You see the numbersWhat ChatGPT said about you before, then your first 28 days of mentions and clicks, with a list of what to fix.
Three things claiming won’t do.
You can sponsor a Business Agent and run ChatGPT Ads, clearly labeled as such. Advertising doesn’t influence what ChatGPT says in its own answers.2
Insights are aggregated and only appear above certain thresholds. Businesses don’t receive individual prompts or conversations, including chats with their own agent.1
The profile is the input. The mention count is the output of everything else.
Your profile is the one thing in ChatGPT you control directly, and it finally gives you a number to watch. But a mention only registers when ChatGPT cites your website, and it keeps drawing on other sources.
So the number in your dashboard is decided mostly outside Business Hub: by whether your pages answer buyers’ questions clearly enough to be quoted, whether your facts agree everywhere a model looks, and whether anyone else vouches for you. That is why our setup starts with a baseline and ends with a fix list.
The whole setup, without the traps.
- Eligibility and readiness checkLocation, business type and OpenAI’s policies, checked before you spend an hour on it.
- A profile pack written to be quotedDescription, category, delivery and return policies, logo and cover image, ready to paste in.
- Guided claim and identity checkOne call for both, with your details checked against your official records first.
- Your product feed, built to specPrices and availability in OpenAI’s format, validated and hosted — or your Shopify store connected properly.
- Business Agent, where you’re eligibleFor US e-commerce and online services: your branded assistant set up, tested against real customer questions and published.
- Access set up the right wayWe are added through Business Hub, so the profile stays yours and our access can be removed in one click.
- A before-and-after you can trustTwenty buyer questions run in ChatGPT before you claim, then a readout of your first 28 days with a fix list.
Here’s how. No catch.
- Sign in to ChatGPT, open Business Hub, search for your business.
- Verify the claim by phone, business email, DNS record or Shopify.
- Pass the identity check. Your details must match your official records.
- Careful: a new profile goes live on approval and can’t be taken down by support.
- Fill in the profile, connect your product feed, read your numbers after 28 days.
- Claiming does not make ChatGPT recommend you more often.
Show all six steps in detail
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Check that you can claim at all
You must own the business or be authorized to represent it, and it needs a website. You don’t need an ads account or an enterprise contract.2 Beyond that, it depends on where you are and what you are:
- Online businesses can claim where ChatGPT is available and verification is supported. If you aren’t listed yet, you may be offered the option to add your business.
- Local shops and restaurants can, for now, only claim a listing that already exists in the United States.
- Business Agents — the branded assistant inside ChatGPT — are limited to eligible e-commerce and online service businesses in the US.1
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Find your business in Business Hub
Sign in to ChatGPT, open Business Hub from the sidebar and search for your company by name. Pick the listing that matches and confirm which ChatGPT account will manage it. If the listing shows “Contact support”, it is locked and you will need OpenAI’s help to get in.2
claim with an account the company will still control in two years -
Verify the claim
You will be offered one or more of four routes: a code sent to your business phone by text or call, a code sent to your business email, a TXT record added to your website’s DNS, or a connection to your Shopify store. OpenAI then reviews the claim and emails you a decision or a request for more information.2
if your public number is a switchboard, use DNS -
Verify your identity
This is a second, separate check, run through the identity provider Persona. Expect to be asked for government ID, business registration details and proof that you may represent the company. Until it is approved you cannot publish changes, connect a product feed, see insights or create an agent. The blue check appears after this step, not after the claim.2
name, address and tax number must match your official records exactly -
Fill in the profile and connect your products
Once verified, you can edit your website, description, product or service category, logo, delivery policy and return policy, and add a cover photo. If you sell products, connect a feed with prices and availability: through Shopify, by uploading a CSV that follows OpenAI’s product feed specification, or by linking a hosted feed file.2
OpenAI reviews changes before they go live, and updates can take time to show up in answers. ChatGPT may also keep using other sources.
write the description like an answer, not a slogan -
Read the insights without fooling yourself
Insights cover the past 28 days: mentions, website clicks and discovery topics. Three things to know before you quote a number to your board:2
- For an online business, a mention only counts when ChatGPT references your website. Your brand name on its own doesn’t count.
- A blank metric doesn’t mean zero. It can mean you are under the reporting threshold.
- Discovery topics are themes, not the questions people typed. You never see prompts or conversations.
Stuck halfway, or short on time? We’ll finish it with you.
We’re outside the United States. Can we claim?
Possibly. OpenAI says availability depends on the location and type of business.2 Online businesses with a website are the first group supported; local shops and restaurants are limited to existing US listings; Business Agents are US-only. The readiness check tells you where you stand.
Do we need to run ads or publish an agent?
No. Claiming, publishing an agent and advertising are three separate things. You can manage your information and read your insights without either of the others.2
Can an agency manage the profile for us?
Yes. The admin who claimed the business can add teammates and grant an agency access in Business Hub, each with their own ChatGPT account. Don’t share a login or forward a personal claim invitation.2
We have several brands and locations.
Each brand is managed separately, and claiming the main brand doesn’t claim its locations. Central management across a group isn’t available yet.2
Can the agent take orders or bookings?
Not currently. A Business Agent explains products and policies and links to your website, where customers complete the purchase or booking.2
What does it cost?
A fixed quote, agreed in writing after the free readiness check. It depends mostly on whether you need a product feed and a Business Agent.
- OpenAI, “Introducing Businesses in ChatGPT”, 10 November 2026.
- OpenAI Help Center, “Setting up your business on ChatGPT”.
- OpenAI, “Businesses in ChatGPT: Claim your business”.
Business Hub is in beta and details will change; we update this page when they do. Afflatus Studio is independent and is not affiliated with OpenAI. ChatGPT is a trademark of OpenAI.